Lycan's Secret

I'm quite surprised as I saw Lycan was picked up in a match of one of the DotA tournaments lately. I can't really recall the team and the tournament but it was a rare occasion to have that hero being picked up as a main carry. Fascinated by the pick, I took a good look at the skills of this hero and I found something interesting. Do you know, feral impulse (Lycan's 3rd skill) will give any item that adds strength attribute (including armlet's unholy strength) a bonus damage to himself? For example, if you purchase a heart of tarrasque and have a lvl 4 feral impulse, you will get a 40x(30/100) bonus damage, which is 12 bonus damage! By purchasing heart, you will gain more hp and a total of 52 damage. Besides feral impulse, vladmir's offering gives the same type of damage bonus. For heart, it gives 40x( 5/100) bonues damage, which is 6 damage. The hero will received a total of 18 bonus damage! The damage might seem to be less but the money invested on dps items can be used to buy tanking items and at the same time gaining some dps. Not to forget that Lycan's 2nd skill howl provides a 50 bonus damage to all allies unit at lvl4. Since Lycan received alot bonus damage from his skills but lack of disabling skills, he needs items to tank some tower damage and enemies' allies damage while taking others down. Lycan is a hero that needs alot of farming so playing this hero might be boring. However, I would like to see him getting picked up more by players in the future.